Privacy Policy

Last updated: July 14, 2026

This Privacy Policy describes how Hundredfold Living LLC (“we,” “us,” or “our”), which operates The Second Practice, collects, uses, and shares information about you when you visit our website at secondpractice.io (the “Site”), sign up for our lead magnet or email communications, join our community, or otherwise interact with our services (collectively, the “Services”).

By using the Services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Services.

1. Who We Are

The Second Practice is a service operated by Hundredfold Living LLC, a limited liability company. For any privacy-related questions, you can reach us at hello@secondpractice.io.

2. Information We Collect

Information you provide directly
We collect information you voluntarily give us, including when you fill out a form, download a lead magnet, book a call, subscribe to emails, or join our community. This may include:
- Name
- Email address
- Phone number (if provided)
- Business or practice information (such as your profession, niche, or website)
- Any information you include in messages, forms, or survey responses
- Payment and billing information, which is processed by our third-party payment processors (we do not store full card numbers)

Information collected automatically
When you visit the Site, we and our service providers may automatically collect certain information, including:
- IP address and general location
- Browser type and device information
- Pages visited, time spent, and referring URLs
- Cookies and similar tracking technologies (see Section 6)

3. How We Use Your Information

We use the information we collect to:
Provide, operate, and improve the Services
Deliver lead magnets, resources, and requested content
Send marketing emails, newsletters, and automated email sequences (you can opt out at any time)

Respond to inquiries and provide customer support
Process transactions and manage your account or community membership
Manage our customer relationship management (CRM) records
Analyze usage and improve our marketing and offerings
Comply with legal obligations and protect our rights

4. How We Share Your Information

We do not sell your personal information for money. We may share information in the following circumstances:

Service providers: We share information with third-party vendors who perform services on our behalf, such as email marketing platforms, CRM providers, funnel and hosting platforms, community platforms, analytics providers, and payment processors.

Legal requirements: We may disclose information if required by law, subpoena, or to protect the rights, property, or safety of our business, our users, or others.

Business transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
With your consent: We may share information for any other purpose disclosed to you with your consent.

5. Third-Party Platforms

Our Services rely on third-party tools that may collect or process your information under their own privacy policies. These may include email marketing and CRM software, funnel and website hosting platforms, our community platform, video and analytics services, and payment processors. We encourage you to review the privacy policies of any third-party platform you interact with through our Services.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, analyze traffic, and support marketing. You can set your browser to refuse cookies, but some features of the Site may not function properly as a result. We may also use pixels and tags from advertising and analytics providers to measure and improve our campaigns.

7. Email Communications

When you subscribe or download a resource, you may receive marketing emails and automated sequences from us. Every marketing email includes an unsubscribe link, and you can opt out at any time. We may still send you non-marketing messages related to your account, purchases, or community membership.

8. Data Retention

We retain your personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.

9. Your Privacy Rights

California residents (CCPA/CPRA)
If you are a California resident, you have the right to request access to the personal information we collect, request deletion of your personal information, request correction of inaccurate information, and opt out of the “sale” or “sharing” of personal information as those terms are defined under California law. We will not discriminate against you for exercising these rights. To make a request, contact us at hello@secondpractice.io.
Other jurisdictions

Depending on where you live, you may have additional rights over your
personal information, including under the EU/UK General Data Protection Regulation (GDPR) if applicable. These may include rights to access, correct, delete, restrict, or port your data, and to object to certain processing. To exercise any of these rights, contact us using the details above.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

The Services are intended for professionals and are not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us and we will take steps to delete it.

12. Third-Party Links

The Site may contain links to third-party websites or resources that we do not control. This Privacy Policy does not apply to those sites, and we are not responsible for their content or privacy practices.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Your continued use of the Services after any changes indicates your acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact:
Hundredfold Living LLC
The Second Practice
hello@secondpractice.io